Not getting enough sales or orders on Fiverr? If so, one of the most important things you can do is optimize your Fiverr gig description.
As a Fiverr seller, it’s important to have a well-optimized gig description. This will help you attract more buyers and make more sales.
In this article, we will give you 10 tips for creating the best Fiverr gig description!
What Is The Fiverr Gig Description?
The Fiverr gig description is the text that appears on your individual gig pages. Each gig will have its own gig description section.
This should give buyers an overview of what you are offering for that service, what they can expect when they place an order with you, and why they should order from you.
The Importance Of Fiverr Gig Description
Your Fiverr gig description is the most important element of your whole Fiverr gig. It’s what buyers look at to understand what you are offering, so it needs to be well-written and engaging.
Think of your gig description as a sales pitch – it should be clear, concise, and convince the buyer that you are the best person for the job.
In addition to that, you also want to make sure the buyer is clear on what they are getting or maybe even not getting. However, always offer to provide clarification by contacting you.
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How To Write The Best Fiverr Gig Description
Here are some tips to help you write a great gig description for Fiverr. You will find that some of them are similar to tips when writing your Fiverr profile description. The main thing to note is to focus on the specific service in the gig description.
Find the right keywords and use them in your gig description
When it comes to optimizing your Fiverr gig description, using the right keywords is important. Most sellers use them in titles but forget about the description.
Keywords are the words and phrases that potential buyers will use to search for services like yours.
By including the right keywords in your title and description, you can improve your chances of being found by potential buyers. You can find the right keywords to use by doing some research.
Make sure to include them in your title and throughout your description. However, don’t stuff your description with keywords – this will only make it difficult to read and could turn buyers off.
You want to include the keywords but still make everything flow smoothly.
Keep your description to the point
Your Fiverr gig description should be concise and to the point. No one wants to read a long, rambling description. Keep your descriptions clear and focus on highlighting the main points of what you’re offering.
If you have a lot to say, consider breaking it up into sections with headlines. This will make it easier for buyers to scan and find the information they are looking for.
Keep the description targeted to the specific gig service
When writing your Fiverr gig description, make sure to keep it relevant to that specific gig. This means that if you’re offering a logo design service, try to make sure your gig description is focused on that.
Don’t try to include too many things in one gig – this will only confuse potential buyers. If you offer multiple services, create separate gigs for each one.
This will make it easier for buyers to find the gig that’s right for them, and it will also make your description more focused. You will likely also be able to include more relevant keywords.
Highlight what makes you unique
In your Fiverr gig description, be sure to highlight what makes you unique. What can you offer that other sellers can’t?
Do you have a specific skill or experience that makes you the best person for providing this specific service? Your experience matters a lot when it comes to hiring.
Hot tip on writing Fiverr description for beginners: Highlight your work experience here when you don’t have stats or social proof on Fiverr yet.
Be sure to mention this in your description so that buyers will know what they’re getting when they order from you.
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Be clear about what you offer
When it comes to Fiverr Gig descriptions, clarity is key. You want buyers to know exactly what they can expect when they work with you.
Be specific about the services you offer and don’t be afraid to also mention things that are not included. Don’t do this right at the start but if you see that buyers constantly misunderstand your offering when they contact you, then consider including some clarifications.
For example, a good portion of buyers for flyer design assumes that content writing is included, although copywriting is a whole other process.
Buyers who are not in your service industry are likely not as clear about the processes as you might be.
From the buyer’s perspective, they want a flyer created. So they assume flyer design means getting a whole flyer with everything included. They may not consider that copywriting is one step, design is another step, some might not even know printing is a whole other process.
You want to be clear about your offerings to avoid a mismatch of expectations.
Use bullet points and lists
To make your Fiverr gig description easier to read, use bullet points and lists. This will help break up the text and make it more scannable.
If your gig description is just one big block of text, buyers are likely to get overwhelmed and click away. Breaking things up into smaller chunks will make it easier for buyers to digest the information and decide if your gig is right for them.
Bullet points are also good for bringing attention to important details, distinguishing them from the paragraph text within the whole gig description.
Think from your buyer’s perspective
That said, it is important not to get too technical in your Fiverr gig description. You want to use language that buyers will understand.
You also want to focus on the benefits of working with you, rather than getting bogged down in the details. Think about what buyers are looking for and what they want to achieve by working with you.
Put yourself in their shoes, and plan your Fiverr gig description based on what information you like to see if you are a buyer, and what will stand out for you when choosing a vendor.
Use strong verbs and actionable language
When writing your Fiverr gig description, be sure to use strong verbs and actionable language. This will make your description more compelling and likely to convert readers into buyers.
Some examples of strong verbs include: create, design, develop, produce, write, edit, etc.
Make sure your language is also actionable, meaning that it inspires the reader to take action. For example, rather than saying “I can help you with your flyer design”, say “I will create a custom flyer design for you”.
The latter is more specific and tells the buyer exactly what they can expect when they work with you. It also uses stronger language that is better for sales conversion.
Include Call to Action in your gig description
That said, make sure to include a call to action.
A call to action (CTA) is an essential element of any Fiverr gig description. It is a statement or phrase that encourages the reader to take a specific action.
For example, your CTA could be something like “Order now and get started on your custom flyer design” or “Contact me if you have any questions”.
Your CTA should be placed prominently in your gig description. You want buyers to see it and be inspired to take action. Make sure your CTA is specific, clear, and actionable to encourage buyers to work with you.
Make sure your grammar and spelling are correct
This should go without saying, but you want to make sure your grammar and spelling are correct. Nothing will turn a buyer off more than seeing errors in your gig description.
Take the time to proofread your gig description carefully before you publish it. If English is not your first language, you may want to consider having someone else look it over for you.
You can also use a tool like Grammarly to help check for any mistakes.
Writing the Best Gig Descriptions for Fiverr
These are some of the tips for creating the best description for Fiverr gigs. Be sure to keep these in mind when writing your own gig description and adapt them based on your industry and needs.
Remember to always think from the buyer’s perspective, this will give you an added advantage in convincing potential buyers to place an order with you.