Where to Stay in London for First Timers: 8 Best Areas to First Time Visitors

Despite all the jokes about London’s weather, the English capital is still one of the most visited destinations. Where you stay in London for your first time can actually give you a different impression about the city because… have you seen the map? It’s freaking huge!

Good news is that many districts have their own unique character. Instead of blowing your brains out trying to figure out all the neighborhoods, we narrow down the 8 best areas to stay in London for first time visitors.

In a Hurry? Here Are Our Top Picks for Hotels in London

• The Savoy (Covent Garden) for first-time visitors seeking luxury experience
• The Ampersand Hotel (South Kensington) for families exploring London’s cultural gems
• The Standard London (Camden) for foodies and music lovers 
• Park Plaza Westminster Bridge London for postcard-perfect views of London’s icons
• The Hoxton, Shoreditch (Shoreditch) for creatives looking for trendy, urban vibes

Covent Garden: Best London Area For First-Time Visitors

Staying in Covent Garden

It’s hard to beat the location for first-timers. You’re basically putting yourself in prime position to tick off all those London must-sees without spending half your trip on public transport. 

Fair warning though – this popularity comes at a price. Hotels aren’t cheap, and the streets can get pretty packed, especially during peak tourist season. But if you’re visiting London for the first time, the convenience usually outweighs the crowds. If you’re looking for what to do in London, Covent Garden will be near the action you want.

If you’re here for a short trip and want to maximize your sightseeing time, Covent Garden is a great bet.

Here are the top rated Covent Garden Hotels:

The Savoy: Timeless Elegance with Contemporary Luxury

Opened in 1889, The Savoy is Britain’s first luxury hotel, so you know you’re up for a special London experience here. People like Sir Winston Churchill used to stay here so if you want to experience a celebrity treatment (and willing to spend for it!), then it’s definitely worth the consideration.

There are several famous F&B spots onsite, including Gordon Ramsay’s Savoy Grill, the River Restaurant and its highly-rated American Bar. This historic hotel with its outstanding services, remains a popular choice if you’re looking for comfort and style.

The Strand Palace Hotel: Modern Edwardian Elegance

If you’re planning to enjoy the plays at London’s West End and not spend a long time on the way home, then the Strand Palace Hotel is a great option with the Royal Opera House, Adelphi and the Vaudeville theatres just mere minutes away.

The hotel has been open since 1909, giving extra historical appeal to its Edwardian decor. Don’t worry, though – despite the classic architecture, the Strand has modern amenities. It also houses a well-equipped gym, bars and restaurant. 

The Fielding Hotel: Affordable Boutique

If you are looking for a budget-friendly option with a touch of character and peaceful night at rest, The Fielding Hotel is a great option. Just opposite the Royal Opera House, this charming boutique hotel offers a great location for its price, and a cozy, intimate hotel experience. Its staff are praised for being friendly and welcoming too. 

While the hotel does not have an on-site restaurant, it’s surrounded by tons of places that serve breakfast, lunch and dinner, so you will have plenty of options to choose from.Take note that if you have limited mobility, The Fielding does not have an elevator. 

Westminster: Best for Iconic Landmarks

If you want easy access  to the highlights of  London, Westminster is the best place to stay for you. It’s right in the center of popular attractions in London. You’ll be very close to the Big Ben, the House of Parliament, and Buckingham Palace.

Walking around Westminster is sorta like walking into a history book. Everywhere you look, there are beautiful buildings and historical landmarks of London. But there are also quiet and relaxing spots. You can enjoy a quiet walk in the early morning by the Thames River and see the London Eye or go to St. James’ Park, where you can relax, have coffee, and even see pelicans swimming in the lake.

Staying in Westminster

At night, things quiet down quite a bit compared to livelier areas like Covent Garden or Soho. That’s actually a plus if you want peaceful evenings after busy days of sightseeing. And nothing beats walking back to your hotel past Westminster Abbey when it’s all lit up at night.

But staying here also comes with some downsides. The area gets crowded with tourists during peak hours (especially around Parliament Square), and restaurants tend to be pricier than other parts of London. 

If you’re a first-timer who wants that classic London experience and doesn’t mind paying a bit extra for location, Westminster’s hard to beat. You’re getting the London you’ve seen in movies, right at your doorstep. And transport links are convenient – Victoria, St. James’s Park, and Westminster tube stations are all nearby.

Some solid Westminster hotel options include:

The Royal Horseguards Hotel: Modern Comforts with Historic Charms

Ever wondered how it feels like to stay where the British Secret Intelligence Service stayed during World War I? The Royal Horseguards Hotel might just give you that experience with its past reputation as a headquarters for MI5 and MI6.

This hotel combines historic charms with modern comforts. You get a stunning river view, refined rooms, an award-winning restaurant (housed in the former Scotland Yard!), and an impressive service, on top of it all. Just bear in mind that those river-view rooms come at price!

The Resident Victoria: Mid-range Luxury

If you want luxury without breaking the bank, then The Resident Victoria will be a good choice. Just steps away from Buckingham Palace, you have easy access to London’s iconic landmarks and efficient transport links. 

Each room is equipped with convenient kitchenettes, including a microwave, fridge, and even a Nespresso coffee machine! While there are no on-site restaurants or bars, its surrounding areas are brimming with it. So if you want comfort without the high price tag, definitely consider this hotel.

The Belgrave Hotel: Affordable Comfort in Central London

Fuel your London adventure with a fantastic breakfast at the Belgrave Hotel. Imagine starting your day with a delicious continental spread, complete with the option to indulge in classic cooked dishes like a Full English or Eggs Royale – all without breaking the bank. And with Victoria Station just a 10-minute stroll away, you’ll be perfectly positioned to explore iconic landmarks like Buckingham Palace. 

Soho: Best Area for Nightlife and Foodies

If you want to dive into the city’s nightlife, Soho is the place to be. The neighborhood never sleeps, and its energy is vibrant — perfect if you love being in the middle of the action. 

The food scene here is exciting. You’ll find everything from tiny dumpling shops to high-end restaurants, plus some of the best coffee shops in London. You can spend a whole afternoon hopping around and you will still only experience a small part of what Soho has to offer.

The location is ideal though – you’re walking distance from Oxford Street shopping and the theaters of the West End. The train stations make it super easy to get anywhere in London.

Staying in Soho

Soho’s your place with a whole bunch of things to do and see If you want to be where the action is and don’t mind a bit of noise. Just don’t expect to get much sleep before midnight! It is the heart of London’s nightlife and entertainment scene. The streets fill up with people heading to cocktail bars, traditional British pubs, and late-night venues.

A few things to keep in mind about staying here:

• Weekend nights can get pretty rowdy
• Street noise is definitely a thing
• You’ll want to check your hotel’s exact location – some streets are quieter than others

For hotels in Soho, check out the following options:

The Soho Hotel: Peaceful Luxury

Want some peace and quiet in the middle of Soho? The Soho Hotel will provide you a peaceful place to stay. Bonus: it is a luxury boutique hotel that gives off a cozy atmosphere. You can enjoy facilities such as a stylish award-winning bar, a restaurant, a beauty treatment room, and even a private cinema. While it may be expensive, the combination of comfort, style, and location makes it a top choice for travelers looking for a luxurious experience.

The Resident Soho: Modern Comfort at Great Value

Soho is one of the most expensive neighborhoods in London, but there are still options if you want to splurge but not too much! The Resident Soho is a fantastic mid-range option if you want  comfort and modern amenities without being too expensive. Its central location allows easy access to Soho’s vibrant nightlife, theaters, and dining. The Resident Soho is the balance between value and convenience. 

The Z Hotel Tottenham Court Road: Budget Quality

If the other hotels are still a bit over your budget, fret not: the Z Hotel Tottenham Court Road is a budget-friendly choice if you want to stay in the heart of the action within your range. The hotel offers clean, modern rooms with essential amenities. A unique experience? Free wine and cheese evenings! Just keep in mind that the rooms are smaller and there is no breakfast included, but for the rate and location, it’s perfect if you want to splurge on other stuff than your hotel room. 

South Kensington: Best for Families and Museums

For museum lovers or families, South Kensington is your perfect spot to stay in London for the first time. This neighborhood feels like stepping onto a movie set, with its white townhouses and tree-lined streets.

You’ve got three of London’s best museums right on your doorstep – the Natural History Museum, the Science Museum, and the Victoria & Albert Museum. And they’re all free! Hyde Park is just a short walk away, which is perfect when you need a break from city life. 

The area’s got some fantastic food options too, though they tend to be on the pricier side. You’ll find everything from cute cafes to high-end restaurants, plus some lovely traditional pubs tucked away on side streets.

Staying in South Kensington

South Kensington is a popular London neighborhood known for its cultural landmarks, elegant architecture, and posh ambiance.

Transportation in South Kensington is very convenient. The South Kensington and Gloucester Road Tube stations serve multiple lines, including the District, Circle, and Piccadilly lines, making travel across London a breeze. This means that you can hop on a train, and just a few stops away are London’s major attractions. Exploring London is effortless and easy when you’re in South Kensington. 

Just keep in mind that this isn’t exactly a budget-friendly area. Hotels and restaurants can be pretty expensive here. But if you’re traveling with family or want a quieter, more sophisticated base for your London adventures, South Kensington really hits the spot.

For places to stay in South Kensington, check out:

The Ampersand Hotel: Luxury with an Artistic Flair

Want to treat your family to a luxurious hotel experience? Check out the Ampersand Hotel. Inspired by nearby museums, each room in this artsy hotel features themed interiors. And the kids (and kids at heart!) can enjoy the hotel’s game room, while you enjoy its highly rated restaurant or stay at the cozy lounge for afternoon tea. 

The on-site gym is well-equipped, with private trainers available. You are even given access to horse riding and rollerblading activities. For a deluxe London experience, Ampersand is one to look into.

The Bailey’s Hotel London Kensington: Historic Charm and Modern Comfort

Imagine a beautiful 19th century townhouse, with high ceilings and classic architecture, right in the middle of South Kensington. Sounds expensive? Think again! The Bailey’s Hotel London Kensington is mid-range hotel with Victorian charms and modern comforts. 

And if you’re craving for some authentic Asian food, its on-site restaurant serves authentic Singaporean, Malaysian, and Chinese cuisine. They also have a bar serving Italian snacks and cocktails; its bar won’t disappoint. For comfort with a touch of history, Bailey’s is a solid choice.

Premier Inn London Kensington (Earl’s Court) – Reliable Comfort on a Budget

To stay in South Kensington without breaking the bank Premier Inn London Kensington (Earl’s Court) is a budget-friendly option that offers clean, comfortable rooms with all the essentials. Known for its reliable service and family-friendly atmosphere, this hotel is a great base for exploring London.

The on-site Thyme restaurant and bar offers a variety of pub-style meals and beverages. Pro tip: if you’re traveling with kids under 16, order a Premier Inn Breakfast, and the kids can eat for free! It’s a good mix of comfort and value.

Camden: Best London Area For Music and Markets

Camden is a wild, weird, and totally wonderful neighborhood that’s perfect for those wondering where to stay in London for something different. 

This north London area greets you with an explosion of color, music, and alternative culture the moment you step out of the Tube station. Weekend afternoons easily slip away in the maze-like Camden Market, hunting for vintage treasures and indulging in street food. 

The heart of Camden is its famous market; actually, several markets together. You’ll find everything from handmade jewelry to punk rock clothing, and some of the best international food stalls in London. The aromas of Thai, Indian, and Mexican food all mixing together smells amazing and exciting.

Staying here puts you right next to Regent’s Canal, where you can take peaceful walks away from the market madness. The towpath leads to pretty Little Venice in one direction and artsy Hackney in the other. Plus, you’re only a few Tube stops from central London for when you want to hit the tourist spots.

Staying in Camden

For a different vibe from the usual tourist spots, cool areas like Camden are the go-to – perfect for those into music, alternative fashion, or anyone wanting a glimpse of London’s edgier side. Plus, the Northern Line makes it easy to travel into central London, and you’ve got buses running everywhere.

Just a little warning  – Camden’s not exactly quiet. The market area gets super packed on weekends, and the music venues mean there’s always something going on at night. But if you’re after London’s alternative side and don’t mind a bit of chaos, you’ll feel right at home here.

Some top hotels in Camden to choose from:

The Standard London: Brutalist Luxury 

Live fire dining experience, an in-house library lounge, a rooftop bar with 360-degree city views, a studio with live DJs playing, all in one hotel – that’s The Standard London for you. Housed in a carefully restored Brutalist building, it’s a unique blend of retro-modern design and world-class amenities.

Conveniently located near St. Pancras International and King’s Cross stations, this hotel is perfect for if you’re seeking a stylish and vibrant stay in one of London’s most dynamic neighborhoods. 

Holiday Inn London – Camden Lock: Family-Friendly Comfort

For its scenic views and family-friendly services, the Holiday Inn London – Camden Lock is a bang for its buck. This mid-range hotel is modern comfort just right beside the Regent Canal. You can enjoy the waterfront view while enjoying the bar’s selection of drinks.

The on-site restaurant also serves a variety of dishes. Its spacious, well-equipped rooms (with 24/7 room service) and family-friendly amenities make it a popular choice if you want convenience without sacrificing comfort.

Palmers Lodge Swiss Cottage: Award-Winning Budget Accommodations

House in a beautiful Victorian building and located near the Camden Market, Palmers Lodge Swiss Cottage provides a unique blend of historic charm and modern amenities. It features both private rooms and dormitories, so you can choose what kind of rooms you’d want. There is also an on-site bar, and if you ever get bored, the communal lounge is a fun place to socialize and meet other guests.

Shoreditch: Best for Creativity and Street Art

Shoreditch is an ideal spot to stay in London for first-time visitors looking to experience the city’s vibrant creative scene. If you’re into street art, food trucks, and hipster coffee shops, Shoreditch is your kind of place. 

This East London spot feels like stepping into the city’s creative playground. The walls are basically an open-air gallery – every corner has amazing murals that change regularly.

The food scene here is very international. Brick Lane’s curry houses are legendary, and you’ve got spots like Boxpark serving up everything from Venezuelan arepas to Korean bibimbap.

Shoreditch is a very exciting place, but it can also be very busy, especially on weekends. The nightlife is very active and loud. But if you want to see London’s creative and unusual side, Shoreditch is a fantastic place to go.

Staying in Shoreditch

Getting around is easy with Liverpool Street and Old Street stations nearby. You can walk to the City of London in about 15 minutes, and the overground connects you to most of East London’s hotspots.

Fair warning though – Shoreditch has rough edges. Some streets can feel sketchy late at night, and weekend partying means it gets pretty loud. But that’s part of its charm – it’s real London, not the postcard version.

Pro tip: Base yourself near Redchurch Street or Shoreditch High Street if you want to be close to the action but not right in the middle of the late-night noise. The side streets are usually quieter but still put you steps from the best bits.

If you’ve done the tourist stuff before or just want to see London’s creative side, Shoreditch shows you how locals actually live. Plus, you’ll find some of the coolest areas in London. Just don’t expect pristine streets and early nights!

Top hotels in Shoreditch to pick from:

The Hoxton, Shoreditch: Luxury in the Heart of Creativity

Digital nomads, freelancers, or anyone who enjoys the social vibe of coworking spaces should definitely check out The Hoxton, Shoreditch. It blends industrial appeal with modern elegance, and will give you a stylish retreat in one of London’s most creative neighborhoods. Its vibrant lobby is popular for people with their offices on the go, and it even offers free printing and faxing services. 

And after a day of work, you can dine at the on-site restaurant and enjoy British cuisine, before capping off with craft cocktails at the bar. Expect a little street noise especially on the weekends, but overall, if you want a hotel that is worth its price, The Hoxton Shoreditch delivers. 

citizenM London Shoreditch: Modern Comfort with a High-Tech Twist

Want somewhere to stay that has modern and futuristic vibes but won’t break the bank? citizenM London Shoreditch is the hotel to choose. This mid-range hotel has rooms with a wall-to-wall king-size bed, rain shower, and mood lighting, all controlled via an in-room iPad, allowing you to personalize your room effortlessly. There is also a lively lobby bar and lounge area if you’re feeling like socializing. 

The Corner London City: Eco-Friendly Budget Stay

For a stay that combines sustainability with unique, playful designs, The Corner London City (formerly the Qbic Hotel London City) is perfect for you. These budget-friendly rooms may be small, but they make up for it with bold decorations and eco-friendly features like energy-efficient lighting. 

And for being one of the most affordable hotels in Shoreditch, the hotel’s design incorporates upcycled materials and creative décor will certainly make it worth the stay. While it lacks luxury amenities, it offers great value for eco-conscious travelers who appreciate a fun, unique atmosphere.

South Bank: Best London Area for Riverside Views

For photography enthusiasts  wondering where to stay in London for the first time, South Bank gives you those postcard-perfect views of London. Right on the Thames, walking along the river here makes it clear why it’s one of London’s best areas that’ll make your Instagram followers drool – those sunset views of Big Ben and St Paul’s Cathedral are something else.

The London Eye towers over everything, and you’ve got the Tate Modern, Shakespeare’s Globe, and the South Bank Centre all within a few minutes’ walk. Grabbing street food from Borough Market and having a riverside picnic while watching the boats go by is a must – just be sure to arrive hungry!

Getting around is super easy with Waterloo, London Bridge, and Southwark stations nearby. You can walk across any of the bridges to hit central London spots, and the riverside walk can be more enjoyable than taking the train. 

Staying in South Bank

For first-timers wanting decent prices and easy access to sights (while avoiding the sky-high rates north of the river), South Bank is the perfect place. Just keep in mind it gets pretty packed during peak tourist season and weekends. The food market areas especially can feel like half of London showed up at once. But early mornings are magical – you can grab a coffee and watch the city come alive across the river.

A local tip: From South Bank, head toward Bermondsey on weekends for cool craft breweries and less touristy vibes. Or walk toward Vauxhall for quieter stretches of riverside path. Either way, you’re getting beautiful London views without the crowds.

South Bank combines stunning riverside views with a rich background of cultural and culinary experiences, making it a must-visit destination for those who want to see the spirit of London.

Some good spots to stay:

Sea Containers London: Riverside Luxury with Bold Designs

Want to add a private cinema experience to your London bucket list? It’s one of the highlights at Sea Containers London. Enjoy a luxurious stay right along with the Thames,and marvel at the breathtaking views, wine and dine at its highly rated on-site restaurant and rooftop bar, and relax in their state-of-the-art spa. The private cinema offers a curated selection of first-run releases, recent titles, family films, and classics every weekend, from Friday evenings through Sunday.

Park Plaza Westminster Bridge London – Family-Friendly Comfort with a View

A hotel that houses an award-winning sushi restaurant, a 15-meter indoor pool with sauna and steam room, overlooking the Thames and the London Eye, but at a reasonable price, Park Plaza Westminster Bridge London is a great mid-range option. You get comfort and convenience for good value. You can easily access major landmarks like Big Ben and the London Eye, making it ideal for families and groups. 

ibis London Blackfriars: Modern and Affordable

A great value for its central location, the ibis London Blackfriars provides modern and budget-friendly accommodations in the vibrant South Bank area of London. Just a short stroll from Southwark Underground Station and iconic attractions such as the Tate Modern and the London Eye, the hotel is a good starting point to easily access to the city’s top sights. 

Bloomsbury: Best for Book Lovers and Culture

If you’re a book lover looking for where to stay in London for the first time, Bloomsbury feels like coming home. This neighborhood gave us literary giants like Virginia Woolf, and that bookish vibe still hangs in the air. Wandering through the lady squares and spotting blue plaques that mark where famous writers once lived adds a charming touch to the area.

The British Museum is the big attraction here, a world-class institution housing an extensive collection of artifacts spanning two million years of human history. It’s free to visit, which is great for everyone. If you want to see everything without lots of people, try to go early in the day, especially on weekdays. This way, you’ll have more time to enjoy famous things like the Rosetta Stone and the Parthenon sculptures

When museum fatigue hits, the area’s packed with cozy cafes where you can rest your feet and watch students from nearby University College London rush past.

Bloomsbury is a great place to visit if you’re interested in books, history, and learning. It mixes old traditions with new ideas and has many popular attractions to see. It’s perfect for people who want to experience both London’s past and its exciting present.

Staying in Bloomsbury

What really makes Bloomsbury stand out is how peaceful it feels compared to other central areas. The garden squares give you breathing space, but you’re still walking distance from Oxford Street shopping and Covent Garden’s buzz. Russell Square and Holborn tube stations make the rest of London accessible to you.

Just know that while it’s perfect for culture lovers and families wanting a quieter base, those who like a vibrant nightlife might find it a bit boring. The streets pretty close up after dark, except for a few student pubs. But if you want to experience the side of London that gave us classic literature and poetry, and don’t mind trading nightlife for a peaceful environment, Bloomsbury’s your spot.

Some great places to stay:

The Bloomsbury Hotel: Experience Fashionable London

The Bloomsbury Hotel stands out with its 1930s’ architecture located in the heart of London’s theater district. It has a fitness suite with 24-hour access and features the popular Dalloway Terrace restaurant, known for its European bistro-style dishes and decadent afternoon tea.

The hotel’s elegant design, complete with stylish rooms with period details, plush bathrobes, slippers, and premium toiletries, is perfect if you’re seeking a blend of comfort and sophistication.

The NYX Hotel London Holborn by Leonardo Hotels: Vibrant Comfort

If you want a hotel that won’t break the bank but still offers modern luxury and contemporary art decor, The NYX Hotel London Holborn by Leonardo Hotels is for you. Just five minutes away from the British Museum, it’s near London’s central attractions.

You can enjoy amenities such as an indoor Greco-Roman style swimming pool, a fully equipped fitness center, and the Rena Spa, which offers a variety of beauty treatments, making it an excellent choice for those who want a stylish and convenient stay in London.

The Ridgemount Hotel: Cozy and Affordable

Bringing the family and want a place to stay that is family-friendly, cozy, and affordable? The Ridgemount Hotel is for you. It is a family-run establishment located in the heart of Bloomsbury. Housed within two Victorian townhouses, you have access to a secluded garden at the back of the property, offering a tranquil retreat from the city’s bustle. There are no elevators here, so make sure everyone’s okay with stairs. 

Bonus: there’s also complimentary full English breakfast served daily in the light and airy dining room, giving you and your family a hearty start to your day.

Considering Where to Stay In London

Picking where to stay in London can feel overwhelming, but these 8 areas are all safe bets. Each neighborhood has its own personality, from the royal vibes of Westminster to the punk rock spirit of Camden.

For first-timer visitors, Covent Garden or South Bank are top choices. They’re both central, well-connected, and give you that perfect mix of tourist convenience and local charm. London is a popular destination, book your accommodations early so you have the best options available.

Just remember there’s no “wrong” choice, just different preferences and priorities. Wherever you end up, you’re in one of the world’s greatest cities. Embrace the chaos, ride the Tube like a pro, and get ready for an adventure!

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