The Role of Media in Building a Digital Nomad Destination – Total Croatia News

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What role does a media platform play in helping a country’s push as a Digital Nomad destination? Paul Bradbury, the Founder of Total Croatia News talks about his first encounter with the term “Digital Nomad”, as well as how the news portal has since followed and participated in Croatia’s evolution as a remote work destination.

In this episode, Paul shares the behind-the-scenes on how Croatia got started with digital nomad tourism from his perspective. We look at how media coverage has been a crucial piece in propagating information to nomads overseas, and helping locals understand a potential opportunity. In addition, we dive deep into how tourism and remote work comes together to make Croatia an attractive destination.

  • 00:34: Introduction
  • 01:22: The rise of digital nomad tourism in Croatia
  • 05:00: Digital Nomad Visa
  • 07:35: How media spreads the information
  • 14:40: Content that works and rhymes with readers
  • 16:30: A solution to the brain drain issue in Croatia
  • 22:21: Not just for nomads but also locals to build upon the trend

  • 25:22: Sparse pieces of implementations coming together into a collated effort
  • 37:29: Discovering local experiences that are not known to short term tourists
  • 43:05: How can businesses attract media coverage
  • 47:14: Proactively building community
  • 50:20: Digital Nomad Tourism: Authentic experiences across the country
  • 1:02:16: Media as a connecting piece between different stakeholders

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Welcome To NomadsUnveiled
This is Rax. For over a decade, I have traveled to over 60 countries - from a budget backpacker to a business traveler, expat and then a digital nomad. You can find insights and perspectives from myself and other world travelers that will inspire your journey of discovery.

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